On-Page SEO

The most important step in creating a website is the first one – getting your domain name correct. Too many businesses use their company name in the domain name not the niche they are in. This is a vital step and overlooked by 99% of websites. You can easily get on page 1 of google by following this simple but effective formula.

Title tags and description tags are another overlooked step in creating an optimised website. The title tag should contain 6-12 words describing your niche, the description tag should contain 12-20 words with good keyword density.

Dont forget the power of internal linking!

Utilising a strong internal linking structure is one of the ways you can give yourself the advantage in outranking the competition. You get the advantage of sending Google the signals they want to rank you well and send you more visitors and the opportunity to boost conversions and profitability at the same time. Having Internal links increase your relevancy score, pushing you up in the SERPS which increases organic search traffic and directly impacts your profitability.

Internal links reduce bounce rates and keeps customers on your site. Strong internal links help increase conversions, this a very important step in SEO.

Resources
On-Page SEO: Anatomy of a Perfectly Optimized Page – Backlinko
21 Oct 2014 … On page SEO doesn’t have to be difficult. In this guide I’ll show you actionable strategies you can use to get more search engine traffic.

What is On-Page Optimization? Webopedia
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results.

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