Contact me: 07973 818731


Home » Uncategorized » Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

[wpramazon asin=”0071635165″]

3 Responses so far.

  1. Amazon Customer says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    A great book on On-Line Marketing!, August 10, 2010
    By 
    Amazon Customer (Toronto) –

    Verified Purchase(What’s this?)
    This review is from: Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Paperback)
    Having worked in the online industry for more than ten years, most marketing people have always been concerned with traffic, and the need to get more traffic. They don’t care where it comes from or how you get it, they just keep on wanting more and more traffic. Turn Clicks Into Customers is a great book for online marketers to understand the types of traffic, where that traffic comes from and what the value of it is. It’s not just about volumes it’s about converting that traffic into a customer, ensuring they get to the right page on your site for the piece of information they are looking for. While the book doesn’t go deeply down any one rabbit hole around the technical aspects of it be it Search, E-mail, etc. it does a great job of explaining pretty much any means a customer can come to your site, and the thought that needs to go into that customer source. This book is focused on the the strategy and thought of where you’re customers are coming from, and how to diversify and use your online portfolio marketing and spend.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  2. Rolf Dobelli "getAbstract" says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Guide to optimizing your online operations and earning more money, November 3, 2010
    By 
    Rolf Dobelli “getAbstract” (Switzerland) –
    (HALL OF FAME REVIEWER)
      
    (REAL NAME)
      

    This review is from: Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Paperback)
    Google and other search engine companies carefully guard their algorithms – the precious crown jewels that compute at least 200 different search factors in mysterious ways. In any company, only a handful of select search engine professionals have access to their firms’ “algorithmic string[s].” Such abstruse information incarnates the concealed technical elements of the internet. To succeed online, businesspeople need to understand the internet’s arcana. Search engine optimization guru Duane Forrester proves a seasoned and savvy guide. His comprehensive, minutely detailed book will help you knowledgeably navigate online to realize the maximum return from your internet activities and expenditures. Forrester shows you how to convert web page visitors into paying customers, and how to make money with email campaigns, online videos, blogs, online advertising placements, webinars and more. getAbstract finds that his book is ideal for this purpose. Read it and reap!

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  3. Anonymous says:
    5.0 out of 5 stars
    A solid book on how to convert prospects with solid internet marketing techniques., May 9, 2014
    By 

    This review is from: Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Paperback)
    As an active internet marketing professional for over six years, I find it critical to read books on an going basis as trends and strategies change. Duane Forrester with Bing’s Webmaster Program has written this gem which has solid and timeless online marketing techniques. In particular Chapter 6 – learn how Webinars are a great way to build a list from prequalified prospects. Chapter 7 – explains how it’s important to pair Calls to Action with visual banners and what sizes are optimal. Chapter 13 – covers Industry Expert Interviews and my favorite was with Rae Hoffman who drives home the importance of optimizing a site for conversions. It’s all about providing value to customers and monetizing the right opportunities. There are well thought out techniques in this book to help covert prospects and increase revenue.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

Leave a Reply

Your email address will not be published. Required fields are marked *