Contact me: 07973 818731


Home » Uncategorized » Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

[wpramazon asin=”B00BPO7C8I”]

3 Responses so far.

  1. Sigmandis says:
    8 of 8 people found the following review helpful
    5.0 out of 5 stars
    Great for me and as a gift, April 11, 2013
    By 

    Verified Purchase(What’s this?)
    This review is from: Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra (Kindle Edition)
    I have a decent amount of social experience around building my personal brand, but when I took a job at a large company in a social media role I quickly realized I had a lot to learn. When representing a brand you have to approach social media and your relationships differently. I alway had in the back of my mind that unless I was able to offer product or money I wouldn’t be able to help grow my company’s brand on the web. This book could be the best money your company ever spends. The examples in just the forward were enough to get me to throw out all my previous conceptions and start to think about engaging with the right audience. Mack encourages brands to seek out their most passionate fans that want to engage with you because they like your products, not because they want you to pay them to be an advocate. This book challenges the traditional marketing structure and proves why social is such a huge advantage for companies.

    I was lucky enough to attend a conference where Mack Collier was the moderator. He’s a great author and speaker. You can’t go wrong giving this book a try.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  2. D. Stanley says:
    6 of 6 people found the following review helpful
    5.0 out of 5 stars
    Real World Advice from a Rock Star Himself, June 7, 2013
    By 
    D. Stanley (Wisconsin) –
    (REAL NAME)
      

    Customer Video Review Length:: 2:27 Mins

    I LOVE this book. It’s practical, accessible and engaging. Written by the very humble rock star, Mack Collier, who knows it’s about the fans. You’ll be learning from a someone who is a doer. Mack shares his first hand experiences as well as relevant industry case studies so you can learn how to become a rock star in business.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  3. Terry Lancaster says:
    4 of 4 people found the following review helpful
    4.0 out of 5 stars
    Hey, Hey, Hey I Wanna Be A Rock Star, October 19, 2013
    By 

    Throughout his book, Mack Collier tells behind the scenes, backstage stories to point out the main difference between rock stars, who are somehow able to sell without selling and businesses:

    Instead of focusing on creating new customers and changing behaviors, rock stars focus on turning customers into stark raving, screaming fans by rewarding behaviors that their customers are already doing.

    The final section of the book offers detailed specific instructions on how business and brands can set up influencer outreach programs to turn customers into evangelists like Dell, Patagonia, Maker’s Mark and Moleskin have done.

    But the most useful part of the book comes buried in the middle section on understanding and connecting with your fans.

    Chapter 6 is devoted to handling negative comments. In today’s social media world, customer reviews are the lifeblood for many industries from car dealerships to publishers. Enough negative reviews can kill your business, and Collier offers a detailed 7 point plan for exactly how to respond to squelch the negative feedback loop before it starts

    “Participating in a conversation changes that conversation.”

    Think Like A Rock Star should be required reading for that most un-rock-star-ly chapter alone.

    0

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

Leave a Reply

Your email address will not be published. Required fields are marked *