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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

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3 Responses so far.

  1. Robyn Hatfield says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Stand Out Social Marketing, April 6, 2014
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    Great read! This book gives great advice and backs it up with case studies and examples. Loved the metrics and ROI section

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  2. Susan B. says:
    1 of 1 people found the following review helpful
    4.0 out of 5 stars
    Handy guide with good information and tips, September 4, 2013
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    Verified Purchase(What’s this?)
    This review is from: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence (Paperback)
    Haven’t finished reading, but so far it is proving to be worth the purchase price. Good information compiled in easy to understand language. Very helpful for expanding our marketing beyond print.

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  3. Paul Gillin says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Solid Advice from a Successful Practitioner, January 24, 2013
    By 
    Paul Gillin (Framingham, MA United States) –

    This review is from: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence (Paperback)
    You can find plenty of books about social media marketing by people who don’t do much of it. What makes Stand Out such a stand out is that the author not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences.

    This book is worth its cover price for chapter 4 alone. It it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Lewis has the benefit of being able to tap into the knowledge that huge brands like Major League Baseball have gained from analyzing millions of customer reactions, and some of the insights are fascinating. For example:

    –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.

    –Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

    –Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

    In addition to actionable statistics like these, Lewis offers practical advice buttressed by concrete examples. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.” While experienced social marketers may think this advice is obvious, it’s stunning how few marketers think this way.

    Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages. An accompanying website provides bonus information that builds on many of the points raised in the book.

    It’s hard to think of a social media marketing angle that hasn’t already been covered by some other text. Mike Lewis manages to find one.

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