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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget

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3 Responses so far.

  1. Philip says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    A Must Read, August 13, 2010
    By 
    Philip

    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Paperback)
    I spent the last 3 years studying marketing at University and never once thoroughly discussed web or social media marketing in a classroom setting. I figured the professors left those topics out of the syllabus because we students were already Web 2.0 gurus. After all, through MySpace, Facebook, and Twitter we’ve all lived through it. Boy was I wrong.

    Peter VanRysdam takes the basic principles I learned in school and expands them to include marketing in a Web 2.0 world. He emphasizes the importance of search in an online environment and the value of creating an online community via social media.

    I highly recommend this book to any graduating student who just got a job in social media or any small-business owner who wants to catch up. This book can definitely make the difference between a lackluster and superb internet-marketing campaign for any small company. When you’ve finished reading it I also suggest checking out his blog at […]. On there he expands upon many of his books main points with weekly real-world examples and articles.

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  2. Brian Keller says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Great case studies, September 12, 2010
    By 
    Brian Keller (Seattle, WA) –
    (REAL NAME)
      

    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Paperback)
    I love the case studies approach that VanRysdam uses in this book. It’s one thing to read about theories behind Web 2.0 marketing, but it’s entirely different to actually read about real-world examples. The examples are tangible and easy to grasp; I think most people who read this book will find them immediately applicable for their organizations.

    It’s clear that VanRysdam is not fresh on the scene of Web 2.0 marketing; he’s been here for a while, waiting for the rest of us to show up. This book was an easy read and gave me several fresh ideas to try out, and frameworks with which to measure their effectiveness.

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  3. Jeff Feinman says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Great book!, September 26, 2010
    By 

    This review is from: Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Paperback)
    I just finished reading this wonderful book.

    I have recently read and skimmed dozens of similar books. As someone who started connecting and developing community 15 years ago (but then lost everyone due to spammers of my forum), I can say that this book is a *must read*. I now better know what I need to do ( e.g., finish revamping my web site, continue posting on Twitter, adding to my Facebook Page, etc.) to reconnect with my lost community of pet owners.

    Dr. Jeff Feinman ( […] Natural Pet Care)

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