Not only a must-read but truely a must-have for any business enthusiast, marketing oriented person or entrepreneur! I learnt how 35+ brands (whether they are companies, non-profit organisations, celebrities or locations) came back to the top after going through rough times. Among them : Kobe Bryant, Ford, the Red Cross, Mark Cuban, the city of Detroit, an many others. It’s definitely a book worth the read for any person willing to build a sustainable brand or recover from a downturn
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I read a lot of marketing books. Even from some best selling authors, I read the same points over and over. Karen Post doesn’t waste my time telling me what I already know about branding. Rather Karen shares months of meticulous research about brands that have experienced rock bottom and turned around.
Karen doesn’t just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.
No one wants to be a brand in trouble. But, the value of Karen Post’s book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.
This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.
Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
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Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.
Karen’s style is not a bunch of jargon, but smart and straightforward useable advice.
I loved the book so much, I’ve given it as gifts.
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What a must-have!,
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|Advice All Brands Can Use,
Karen doesn’t just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.
No one wants to be a brand in trouble. But, the value of Karen Post’s book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.
This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.
Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
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|Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made a Difference,
Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.
Karen’s style is not a bunch of jargon, but smart and straightforward useable advice.
I loved the book so much, I’ve given it as gifts.
0
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